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引子:FOX首秀大捷，DAZN阿瓦雷兹首战未达预期 The “PBC Fight Night on FOX” tripleheader still attracted respectable viewership. According to figures released Thursday by Nielsen Media Research, FOX’s three-bout broadcast from Barclays Center in Brooklyn drew the second-highest viewership of any boxing telecast this year in the United States. An average of 1,971,000 viewers watched FOX’s entire telecast, which ran for approximately three hours and 15 minutes. The broadcast attracted a peak audience of 2,421,000 during the main event between Jermall Charlo and Matt Korobov.
Including FOX Deportes (135,000 viewers) and FOX’s streaming platforms (8,184 viewers), the average viewership of the show was 2,114,184.
The peak and average audiences for Saturday’s show each ranked No. 2 among all boxing broadcasts in 2018. The only boxing offering to attract more viewers this year was ESPN’s telecast October 13 from CHI Health Center in Omaha, Nebraska.
Viewership for that card peaked at about 2,800,000 viewers during the main event – Terence Crawford’s 12th-round technical knockout of Jose Benavidez Jr. That two-bout broadcast also averaged the highest boxing viewership of this year (2,245,000).
FOX is available in roughly 120 million homes in the United States, approximately 33 million more than ESPN, a basic cable channel. FOX’s four boxing broadcasts in 2018 averaged 1,254,000 viewers, 337,000 more than Top Rank’s 14 telecasts averaged on ESPN in 2018 (917,000).
Al Haymon’s Premier Boxing Champions and FOX announced a four-year deal early in September. As part of that agreement, FOX will air 10 PBC shows per year starting in 2019 and 12 PBC cards per year on FOX’s cable channels, FS1 and FOX Deportes。
上周日，PBC麾下的查洛兄弟领衔的主赛在FOX的首秀中取得大捷，收视峰值达到了242.1万户观众，创造了PBC年度拳击收视纪录，在所有拳击平台中该数字也仅次于ESPN今年克劳福德在10月击败本的收视率，当时拳坛P4P之王创造了大约280万户的最佳成绩。 而DAZN头号巨星阿瓦雷兹在12.15的DAZN首秀中虽然也获得了可观的收视率，但让人头疼的是大多数人只是通过首月免费的方式观看了比赛，真正花钱订购的用户与预期相差甚远。
正文：霍亚赫恩再促“戈瓦三战”对付海蒙，阿鲁姆？
众所周知，霍亚赫恩手握拳坛最大的两个王牌，阿瓦雷兹，约书亚，而约书亚在美国市场一直不吃香，据统计，约书亚在美国观众通过DAZN app观看的人数连6位数都没达到过，这位重量级明星虽然在英国创造了一系列票房纪录，但问题是他还没登陆美国，他对美国市场还是一个陌生的名字。反观海蒙PBC军团在SHOWTIME和FOX在美国有许多固定用户，要想扳倒PBC，和他分一杯羹，“戈瓦三战”成了霍亚赫恩最后的法宝，据统计(数据来源boxingscene论坛)，在阿瓦雷兹的加盟后，安卓手机用户的DAZN app下载比以前多了500万次，这还不包括iOS，电脑客户，但90%的客户只不过为了享用首月免费的优惠，令赫恩头疼，和外界质疑的是 真正订购的用户能有多少？根据外网友小道消息，实际花钱用户少得可怜。而阿瓦VS戈洛夫金无疑是吸引观众的最佳人选，在今年9月16的二番战中戈瓦在89.9美元高清单户的情况下创造了110万的付费收视用户成绩，有拳击网站预测，如果阿瓦雷兹，戈洛夫金顺利在DAZN开战不排除在美国创造1000万户以上收视的成绩，DAZN要做到的是收获固定付费观众，让更多人以9.9美元/月 的月费或 年费收看拳击比赛。
展望： DAZN未来入住墨西哥市场？
DAZN已经在日本，德国，意大利，澳大利亚等很多国家取得了成功，在赫恩进军美国市场如果受阻，会不会考虑庞大的墨西哥市场?ESPN统计在12.15阿瓦雷兹和菲尔丁的比赛，墨西哥超过了2600万户人观看了这场9分钟的比赛，而在9月，超过3000万人观看了“戈瓦二番战”，就算以3美元/月，也可以获得不菲的收入。
结语：群雄并起难预测，鹿死谁手未可知
后起之秀赫恩和霍亚强强联手自然是如虎添翼，DAZN作为新媒体虽然被外界广泛看好，但老牌ESPN（阿鲁姆TOPRANK军团，以洛马，克劳福德为首），还有拳坛铁腕海蒙的PBC（和SHOWTIME，FOX两大转播公司合作）也不是等闲之辈，实际上，欧洲的沃伦也具备不俗的实力，有着“欧洲唐金”美誉的他一直牢牢掌控着大量欧洲拳击资源和链条，HBO的结束对于拳击不只是终点，相反在陷入群雄争霸的同时，也意味着一个新的开始。
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2023-10-22 13:10:05
