【新闻】风风雨雨几十载，HBO终遭拳击界始乱终弃

不需呼吸空气

根据《纽约时报》的一篇文章，HBO体育执行副总裁彼得·纳尔逊周四上午在HBO拳击制作人员的会议上宣布，HBO将放弃拳击，45年的拳坛生涯后正式退出。

究其原因很多，顶级推广离开了HBO，与ESPN达成了独家长期协议，导致HBO失去了那些正在崛起的拳手，克劳福德和洛马琴科等。Showtime电视台还大幅扩大了对拳击赛的报道，维尔德.斯彭斯米奇.加西亚等一些顶级拳手与之签约。

英国Matchroom推广人郝恩也带来了新的流媒体服务DAZN，现在与很多拳击手签约，包括之前HBO上的几个，将在网络上独家推出。Premier Boxing Champions（应该是海蒙那波）拥有超过100名签约拳手，还与福克斯和Showtime签订了多年的协议，定期提供拳击内容。

过去几年HBO的收视率也在下降。他们在9月8日播出的《超级苍蝇3》收视率仅有34.9万，成为该电视网历史上收视率最低的电视直播节目之一。HBO的两位最大明星阿瓦雷兹和戈洛夫金在两周前在拉斯维加斯举行的复赛后也成为网络自由拳手。

但纳尔逊表示，如果有什么一次性的大战，HBO的大门还可以向拳击敞开。


HBO is Leaving Boxing After 45 Years, Network Announces

According to an article in the New York Times, HBO is officially leaving boxing after 45 years.

HBO Sports Executive Vice President Peter Nelson made the announcement that HBO was dropping boxing Thursday morning in a meeting with the HBO Boxing production staff.

“This is not a subjective decision,” Nelson said to the New York Times. “Our audience research informs us that boxing is no longer a determinant factor for subscribing to HBO.”

HBO has faced stiff competition with Top Rank leaving the network for an exclusive long term deal with ESPN.

When Top Rank left, the network lost rising fighters like Terence Crawford, Vasyl Lomachenko and numerous others.

And Showtime significantly expanded their boxing coverage, with top fighters like Deontay Wilder, Errol Spence and Mikey Garcia ** SHO their home.

Promoter Eddie Hearn of Matchroom has also arrived with new streaming service DAZN, and nearly every boxer is his stable - including several that were featured on HBO - will be exclusively featured on the network.

Premier Boxing Champions, which boasts a massive stable of over 100 contracted fighters, also signed multi-year deals with FOX and Showtime to provide boxing content on a regular basis.

HBO has also faced declining ratings over the last few years. Their recent Super Fly 3 tripleheader - which took place on September 8 - peaked at 349,000 viewers, ** it one of the lowest-rated live televised event in the network's history.

HBO's two biggest stars, Canelo Alvarez and Gennady Golovkin, became network free agents after their recent HBO Pay-Per-View rematch two weeks ago in Las Vegas.

Nelson left the door open for a potential "special" one-time event - if the fight was big enough.

“There’s plenty of boxing out there,” Nelson said. “But what we have not seen is a lot of signature destination fights.”

“Because of our association with boxing, people forget that we’re not a sports network. We’re a storytelling platform.”

“I’m still a fan of boxing. If there is a destination event, absolutely we’re in that conversation.”

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拳击在美国不像在中国，可有可无。这是有众多观众的节目，HBO弃掉的不是一个栏目，说明这家媒体起码在一个阶段之内出现了败象。皮特尼尔森不是一个好领班。

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自己想想去过几年发生了什么，怎么从一家独大变成破落衰败的。

起点就是2011年梅威瑟/奥蒂兹之战后，HBO主持人莫琴特追着梅威瑟问他为什么偷袭奥蒂兹，梅威瑟解释了三次，当莫琴特带着明显的批评态度第四次追问后梅威瑟终于怒了，双方开始骂战。我估计要是莫琴特追问泰森为什么咬耳朵，连续追问两次泰森就该咬他了 。

之后，梅威瑟又给HBO打了一场比赛，然后就跟SHO签了三年6场比赛2-2.5亿美元的大合同，一下让SHO和HBO在拳击圈的收益出现大逆转。三年让SHO获得约2.7亿美元的毛利润、加嘴炮的至少1.5亿毛利润相当于五年4亿多美元PPV毛利润（总数减拳手这边的，已经刨除了对帕奎奥的那场HBO的部分）。

这么一大笔毛收入从HBO转到SHO，当然会造成双方实力的此消彼长，也让SHO在梅威瑟退役后仍有钱招募新冠军们，比如主贴提到的维尔德、加西亚、斯彭斯都是2015年或以后夺冠的，SHO敢跟他们去签约肯定有前期赚钱、有底气的原因。

HBO在梅威瑟、帕奎奥之间站错了队，2011年怼了梅威瑟后，2012年帕奎奥那边连吃败仗，然后势头一路走低。2015年梅帕大战后虽然梅威瑟当年退役，但坚持给HBO比赛的帕奎奥票房持续走低，到最后HBO都不敢跟他签约了，最终导致阿鲁姆跟HBO的分手。而阿鲁姆的离去又让ESPN在拳击行业抬头，再次消弱了HBO的势力。

如果HBO还能留住梅威瑟，是HBO而不是SHO挣梅威瑟提供的那4亿多PPV毛利润，你看现在SHO有资本和胆量跟HBO抢人嘛。

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千错万错HBO的莫琴特不该追责猴子愉袭奥席蒂玆哪一幕 HBO被终弃是得罪猴子，猴迷炫猴的理由挺急时 。

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超蝇量级3巨头的比赛。

HBO莫琴特之后的3位解说员Jim Lampley, Harold Lederman和Max Kellerman都是饱受批评的人物。

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HBO尤其是HBO的PPV崛起靠的是80年代的伦纳德和哈格勒，但近些年投资拳手的眼光说实话比较捉急，戈洛夫金无论如何也不能是为你赚大钱的人选。

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HBO就是3鸡这个水货跑山鸡916一场比赛直接把HBO打来关门。

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莫琴特HBO力顶扒鸡，用力过猛，自己都陷进泥坑